The Edmonton Oilers are
an interesting franchise
to examine as they have recieved a
fair amount of attention in the recent past, although not quite for the reasons
you would typically expect such as winning, but rather as a result of a run
that has resulted in three consecutive first overall picks (years: 2010, 2011, 2012) in
the NHL entry draft. They finished last in seasons 2009-2010 and 2010-2011, and 29th with only
the Columbus Blue Jackets behind them in 2011-2012, that same year they won the
draft lottery resulting in them picking first overall for the third time in a
row.
Although the shortened
2012-2013 season is still going and the standings in the Western Conference are
rather packed, the Edmonton Oilers do not appear to have taken a major step
forward.. While such results are expected of teams who are rebuilding, we will
take an in-depth look at the Edmonton Oilers rebuild and whether the
organization has done an optimal job in the process. To do that, we will look
at the four elements – the Oilers environment, the draft yields, the team
composition, and the identity and culture. Each of them I believe are the major
sticking points and the reason as to why the process has not been optimal.
The Oilers environment
First, let's take a look
at the Oilers' environment and the current state of the franchise. Although
rebuilding is all about future, let us examine why the Edmonton Oilers had and
continue to have problems competing in the Western Conference. The Western
Conference as compared to it's Eastern
counterpart is thought of as the grittier, bigger, tougher conference. The
Edmonton Oilers in their current state continue to struggle at elements like
engaging and winning puck battles, boardwork, clearing the front of the net and
puck possession, it is a team that is frankly outmatched both in terms of
compete level and size. If it looks to you like man against boys out there,
well that's because it is. It is true to a degree that the team is rebuilding, and
full of kids and thus shouldn't be expected to compete with older, physically
mature and experienced squads. But it is worrying when you look at the
fact that the only core player capable of excelling at the type of game played
in the Western Conference is Taylor Hall. While you don't need to have your
entire team filled with those type of players, that is a serious deficiency
when compared to most teams in the conference.
The draft yields
Now not all of that was in their control, let's
take a look at the players they selected as the core pieces to build around .
While it is too early to judge the past couple of drafts, it is fair to say
that none of them quite had the Stamkos/Tavares home-run pick that could set up
a franchise for years. To repeat while it is too early to judge the recent drafts
and whether the Oilers made the right selections or not at the top, let's
assume for the sake of the argument that they did take the best player
available. Even in that event the Oilers would be rather unlucky to wind up
with one center and two wingers, as I find wingers the least important position
on the team. A center or a defensman (and a goalie, but I am not a proponent of
drafting goalies with lottery picks as they are often too hard to project) are
far more ideal to build a franchise around. In short they wound up with a Ryan
Nugent-Hopkins (a rather smallish center but strong on the puck for his size
with terrific hockey sense), Yakupov (a flashy goal scoring winger) and Hall (a
gritty explosive winger). They also snagged up another core player in Eberle (a
skilled winger with a high hockey IQ) with a late first round pick. While those
players are nothing to sneeze at, the result is far from ideal in terms of team
composition. Consider that three first overall picks in 2009, 2008, 2007 would
net you Tavares, Stamkos, P. Kane. In 2006, 2005, 2004 that would net you E.
Johnson, Crosby, Ovechkin. The result of those lottery picks for the Oilers was
winger heavy and with a very projectable if smallish center. Overall rather
weak on the top-end talent when compared to past drafts and not quite ideal in
team composition when you consider the fact that most winning teams are strong
and deep down the middle, on defense and in goal.
Team composition
Which brings us to the
next point – team composition. When we take a look at the Edmonton Oilers and
what they have in terms of core players at key positions, there isn't quite a
lot to hang your hat on. A long-term look shows lack of depth and quality on
center, defense and in goal. They do have Ryan Nugent-Hopkins down the middle,
Schultz, Klefbom and some nice prospects on the back-end, and Dubnyk in goal, but
it is generally speaking not nearly enough once you take a look at for example
the current Stanley Cup champions. The Kings boast Quick in goal, Kopitar,
Richards at center (not taking into account Carter as he is capable of playing
center as well), Doughty on defense as standouts. While some of those have
arrived via trades to the Kings it is important to remember the Kings had a
similar future outlook even prior to them (Kopitar and B. Schenn at center,
Doughty, Jack Johnson on defense and Quick and Bernier in goal) and a similar team composition can be found
by observing other contenders.
Identity and culture
Last, let's take a look
at the type of environment the Oilers management provided their youngsters
with. In my opinion there was and is a clear lack of culture and identity in the
organization. I did not see a pattern emerge as to what type of identity the
team wants to establish (the latest successful rebuild – the Los Angeles Kings
had even from the beginning a very clear vision of a big, gritty team set on
outcompeting the opposition) The closest I can think of is a skill team,
although I wonder if that is not simply as a result of the infusion of talent
via lottery picks rather than a set philosophy. It seems like the team has
finally realized it needs to become tougher to play against (the Fistric
addition for example), but the whole thing comes off as terribly reactionary
instead of proactive in establishing an identity. A better job could and should
have been done in providing an environment that lends itself to a winning
culture and proper nurturing of it's highly-touted youngsters.
Verdict
To finish it off, it is
clear the Edmonton Oilers will improve as a simple function of all the talent
infusion through the draft and through lottery picks, but the question remains
just how far can they go, is the management doing the best job in nurturing and
providing the type of environment and supporting cast needed for a future
contender or a Stanley Cup winner? Is there a winning culture and a clear
identity being built or is this team just a collection of players, assets
with no clear direction? Did the current management show enough for you to
trust them to lead the Oilers to the status of a perennial contender? While the
draft results at the top have been somewhat out of their control (as mentioned
before, the top talent in those draft classes arguably falls short to that of
years preceding them), I have not seen enough in previously outlined elements –
a large mismatch in values between Western Conference and the Oilers, lack of
proper team composition, and lack of an established culture and identity that
would lead me to believe that. Lastly even in the event some of the highly touted
pieces have to be moved, maybe one of the highly touted wingers to bring in a
defensman or a center or a goalie, have you seen enough quality work from the
current management group and GM Steve Tambellini to believe they will make the
right choices? Despite the team finishing at or near bottom in the past 3
years, there is still lots of work to be done before the Edmonton Oilers can
climb to the upper echelon of the NHL.